2012 – A New Beginning

2012 – it’s the end of the year as we’re all aware. Now while everyone has their own theories on how the world will end, talented photographer and advertising graphic designer Tejal Patni turns things around optimistically as he believes every end leads to a new beginning. He takes the concept of new beginnings to conceptualize a 2012 calendar for the Dubai-based fashion brand Splash. Heavily influenced by B-movie sci-fi clichés, the calendar asks: are we destined to revisit our same life choices, or will we truly create a new beginning?

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