Creative Typography by Luke Lucas

Creative Typography by Luke Lucas. Luke is a freelance creative, art director, illustrator, designer and typographer from Melbourne, Australia.

What’s with all the type stuff?

I love that the same word, passage or even letter can be treated in bunch of different ways and embody entirely different meanings… That and through subtleties like a slight shift in line weight, the elongation of a tail or the arc you use, a letter can go from contemporary to traditional or happy to sad in a single stroke…

 
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